Product is out of stock
Don’t just say
Out of stock.
Think
- Can we pre-sell it?
- Can we recommend the next best product?
- Can we notify the customer when it lands?
An out-of-stock page is still a page a fan chose to visit. Do something with it.
The thinking
This is how my brain works.
Give me a problem. I’ll probably start asking questions.
Shipping is too expensive
Don’t just say
Pay $18 to ship a hat.
Think
- Can we offer buy online, pickup in store?
- Can we bundle so the shipping makes sense?
- Can we set a threshold that actually moves the order up?
Do not lose the customer over freight. Give them another way to get the product.
New jersey drop
Don’t just say
Post it and hope.
Think
- Pre-launch
- Early access
- Scarcity
- Personalization
- Pickup
- Post-purchase experience
A drop is a sequence, not an announcement.
Matchday
Don’t just say
Open the merch stand and wait.
Think
- Ticket holder
- Personalized offer
- Online purchase
- Matchday pickup
- Seat delivery
- Post-match follow-up
The stadium is the highest-intent moment a club gets all week.
Exclusive product
Don’t just say
Add to catalog. Done.
Think
- What makes this impossible to ignore?
- Create scarcity
- Create access
- Create a story
Exclusive is a feeling, not a tag on a product page.
The part that never changes
Platforms change. Ad channels change. This does not.
Find the opportunity
Every business I have worked with had something customers wanted that nobody was giving them yet. Usually the customers were already saying it out loud.
Make it findable
Selling online only works if people can find you. Search, maps, content — visibility is not marketing decoration, it is the front door.
Remove the friction
Shipping cost, sizing, stock, checkout. Most lost sales are not a product problem, they are a friction problem you can actually fix.
Figure it out
I am not the developer in the room. I do not need to be. I need to understand the problem well enough to get it solved — and I will research it until I do.
“Selling sports merchandise taught me e-commerce. Marketing taught me how to get people there. Operations taught me what happens after they click buy. That’s the combination I bring to the table.”
— Alejandro, on the work ahead