HIRE ME NOW

The timeline

How did I get here?

Nine stops, one thread. It starts with a kid trying to buy an Xbox and ends with a question mark.

  1. Age 13

    The first computer

    Trying to buy an Xbox

    I got my first computer and immediately started looking for ways to make money online. I built a YouTube channel around sports and gaming and grew it to roughly 50,000 subscribers. First lesson: attention has value.

  2. Age 15

    The first sports store

    Mexican soccer merch in the US

    Mexican soccer merchandise was almost impossible to find in the United States. I started selling official jerseys, then customers told me what to add next. Before 18, I had done more than $100K in sales.

  3. Age 18

    Marketing

    University

    I liked the process too much to treat it as a hobby: find the opportunity, understand the customer, build the thing, get people to notice it, get them to buy. So I studied marketing.

  4. Age 18

    Digital agency

    First real clients

    Six months into university I joined a digital marketing agency. Websites, e-commerce, SEO, SEM, social ads, campaigns — for the first time I was building for other people, not just for myself.

  5. Age 20

    Liga MX

    Club Tijuana Xoloitzcuintles

    E-Commerce Coordinator at a professional soccer club, right as COVID pushed everything online. The club launched XoloShop and its official app. That is where I saw how powerful sports commerce really is.

  6. Back home

    US Sportswear

    San Diego, CA

    A local sports retailer with no real digital presence. I joined as Marketing Director, built the Shopify ecosystem, ran SEO and SEM, managed 4,500+ SKUs — and total company sales grew about 45%.

  7. Along the way

    Consulting

    San Diego & Mexico

    Small and medium businesses moving from traditional to digital: stores, catalogs, visibility, strategy. The goal was never just to hand someone a website. It was to give customers a reason to use it.

  8. Today

    DoubleTree by Hilton

    Purchasing & Receiving Manager

    The other side of commerce: what we need, when we need it, what we pay, how inventory stays accurate. Great e-commerce does not end at checkout — it has to work behind the scenes too.

  9. Next

    San Diego Wave FC?

    Where the pieces come together

    Sports, e-commerce, marketing, merchandise, operations, fans and San Diego. Maybe this is where the pieces finally come together.

San Diego Wave FC?

The question mark is intentional. Maybe this is where the pieces finally come together.

VIEW THE FINAL PRODUCT