Resume

DoubleTree by Hilton San Diego Mission Valley

• Own purchasing strategy, product availability and vendor relationships across the property
• Manage inventory accuracy, receiving and warehouse organization day to day
• Reduce unnecessary spend by tightening what we buy, when we buy it and what we pay
• Learning the operations side of commerce that customers never see but always feel

US Sportswear — San Diego, CA

• Built and managed the Shopify store end to end for a retailer with almost no digital presence
• Managed roughly 1,200 products, 4,500+ SKUs and 10,000+ units of inventory
• Ran SEO, SEM, Google Ads, social campaigns and Google Maps positioning
• Total company sales grew approximately 45% the year after launching e-commerce
• Helped bring New Era on as an official supplier, followed by Mitchell & Ness

Club Tijuana Xoloitzcuintles — Liga MX

• Worked on the club’s digital commerce during the COVID acceleration of online buying
• Supported XoloShop, the official online store, and the launch of the club app
• Connected content, fans and merchandise instead of treating the store as a catalog

Client websites & e-commerce

• Built websites and e-commerce experiences for real clients
• Ran SEO, SEM, social advertising and digital campaigns
• Learned how to take someone else’s idea and turn it into something that works

Independent — sports merchandise

• Grew a sports and gaming YouTube channel to roughly 50,000 subscribers
• Sold Mexican club merchandise into an underserved US market on eBay and direct
• Generated more than $100K in sales before turning 18
• Taught myself SEO and SEM to compete against much larger sellers