The catalog
What can I bring to Wave?
Think of this as my professional product catalog. Everything in here is real experience — presented the way a store would present it.
Built it, ran it, fixed it
E-Commerce
I have built stores from scratch, managed them for years and learned what happens when a customer actually tries to buy something.
- Shopify
- Product management
- Collections
- Merchandising
- Apps
- Theme customization
Traffic is easy. Buyers are the job.
Digital Growth
Getting traffic is great. Getting the right people to actually buy is better.
- SEO
- SEM
- Google Ads
- Social advertising
- Analytics
- Campaign strategy
I have been selling jerseys since I was 15
Sports Commerce
I understand the product, the fan and the exact moment when people want to buy.
- Sports merchandise
- Jersey launches
- Fan behavior
- Matchday commerce
- Promotions
- Product drops
From invisible online to findable
Digital Transformation
I help traditional businesses make the jump to digital without losing what made the original business work.
- Digital strategy
- E-commerce launches
- Website development
- Online visibility
- Google Maps
- SEO
Not a developer. Still hands-on.
WordPress + WooCommerce
I have built WordPress sites, installed them on servers, worked with WooCommerce and modified themes and plugins. When I do not know something, I research it until I figure it out.
- WordPress builds
- Server installs
- WooCommerce
- Plugins
- Theme modifications
- Content management
Hero productProduct 06 — the hero product
The Wave E-Commerce Manager
A little bit of everything I’ve spent years learning — packaged into one person.
- E-Commerce
- Digital Strategy
- Sports Merchandise
- SEO / SEM
- Marketing
- Shopify
- WordPress
- Analytics
- Fan Experience
- Operations
- Customer Journey
- Cross-functional Collaboration